There are three scripts for a beverage commercial and we are looking for one song to be used in all of them. The commercials are all set in a happy and positive environment and are about having a great time. The people in it are trendy, think music festivals, food trucks, urban environments etc.
The song needs to be catchy and memorable. It has to balance mainstream and trendiness. It can have a bit of an edge, but it shouldn’t be arty or complex – in general the song should be poppy and melodic. We are after great melodies.
Genrewise we are completely open, but it has to be music appealing to our target audience of 20-30 year olds. This could be indie, folk, electropop, indietronica or even hiphop.
The spot will have voice overs, so we are looking for instrumentals or songs with limited vocals. However, at this point, you can submit vocal versions and we can get instrumentals later if needed. Scripts will be 30 seconds long. There is no need for a build up, it will be straight to the point.
Reference: Becky Hill – Remember
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