Advert for a new car model marketed to a younger audience / people up to mid-thirties.
Something contemporary in style, the track should help drive the edit, but never feel like “Driving Music.” Keep it youthful.
It should have many simple elements that could be isolated and repeated to carry the early montage portions of the spot. Once we get to driving footage, it would pick up and help emphasize the energy of the vehicle. Another plus would be an ultra-catchy hook. Lyrics must be positive
Reference: Sofi Tukker “Best Friend”
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