UTM BRIEF

Contemporary Positive Music With Hook For Car Ad

Contemporary Positive Music With Hook Needed For Car Ad

DEADLINE

2022-04-29

SONG TYPE

Alternative

FEE

£14000

LICENSE PERIOD

24 Months
sq car

Brief Description

Advert for a new car model marketed to a younger audience / people up to mid-thirties.

Something contemporary in style, the track should help drive the edit, but never feel like “Driving Music.” Keep it youthful.
It should have many simple elements that could be isolated and repeated to carry the early montage portions of the spot. Once we get to driving footage, it would pick up and help emphasize the energy of the vehicle. Another plus would be an ultra-catchy hook. Lyrics must be positive

Reference: Sofi Tukker “Best Friend”

 

 

Territory: Canada
Media: TV
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