UTM BRIEF

Folk Music Furniture Ad

Positive folk music with strong beat for furniture Ad

DEADLINE

2022-02-25

SONG TYPE

Folk

FEE

£18000

LICENSE PERIOD

12 Months
sq furniture

Brief Description

The furniture advert will focus on a young couple, feeling empowered by what they can do with a tiny space. In a series of quick cuts, the couple and friends unroll a rug, install storage solutions, set up a side table with lamp, etc. Everything fits perfectly. Their place looks stunning and surprisingly spacious.

The track should relate to the couple’s story in some way. Whether it has to do with starting over, travelling, homes, or reclaiming control of their lives, the lyrics should touch on their determination to overcome their struggles but the song should be positive overall. We could also focus on the track having a great beat. Ideally, it would build throughout the spot.
The same track will be used in both the English and French spots.

Reference: Mumford & Songs “The Cave”

 

Territory: France
Media: TV
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