UTM BRIEF

Optimistic Upbeat Indie Clothing spot

Optimistic Upbeat Indie Music For Clothing spot

DEADLINE

2022-05-03

SONG TYPE

Indie

FEE

£9000

LICENSE PERIOD

24 Months
sq fashion

Brief Description

For a clothing brand spot, the client would ideally like upbeat, optimistic sounding music. There should be a brightness to the sound so that it matches the polished, elevated art direction. Ideally there would be an “ear worm” element to the song so that it’s memorable but not annoying. We would like to stay away from anything moody, aggressive or mundane. It should sound modern but not like it’s trying too hard to be cool, also be careful that the optimism of the song doesn’t feel inauthentic, juvenile or cheesy.

Spots: 2 Unique Videos (Women and Coldweather) x :15 with edits, versions, lifts and cutdowns
Media: Broadcast TV, In-store Video, Internet Pre-roll and all Internet uses, including social media

Reference: Jamie xx – I Know There’s Gonna Be Good Times

 

Territory: Italy
Media: TV
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