UTM BRIEF

Inspirational Car Ad

Inspirational, energetic, optimistic music for car ad

DEADLINE

2022-03-03

SONG TYPE

Pop

FEE

£24000

LICENSE PERIOD

24 Months
sq car kids

Brief Description

Brand spot for a car company who is re-branding as a company who will transform the way we all move. The ad will communicate the brand’s vision to transform the way the world moves through a wonder-filled story of two kids who have stumbled upon the very thing that powers the brand’s vision for the future – the essence of motion itself. The story is one of wonder and possibility with the promise of a brighter future.

Inspirational, energetic, optimistic, exciting and awe inspiring songs that build would be preferred. Genres can be anthemic indie, indie orchestral, electronic pop, etc. Bands like Arcade Fire, Bon Iver, Sigur Ros, Odesza, and even Chvrches, Ellie Goulding and Coldplay are references to consider. The agency also mentioned wanting to hear tracks with an 80’s or 90’s feel, Stranger things / Goonies / ET, as long as it’s inspirational. Lyrics or vocalization are welcome. If you’re sending songs with lyrics, the lyrics should be applicable: inspirational, aspirational, positive. Themes like motion, change, changing the World, feeling good about what’s to come, are what we’re looking to hear.

Reference: Coldplay & BTS “My Universe”

 

Territory: Canada
Media: TV
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