UTM BRIEF

Upbeat Alt Pop Dance music for Yogurt ad

Upbeat Alt Pop Dance music for Natural Yogurt ad

DEADLINE

2022-04-27

SONG TYPE

Dance

FEE

£15000

LICENSE PERIOD

24 Months
sq yoghurt

Brief Description

A natural yogurt spot features a girl sitting on a bench, waiting for the bus. She’s wearing headphones and the music in her headphones is the soundtrack to the spot. She gradually begins tapping her feet and then dancing in her seat to the song. Soon she’s also lip-synching the song while moving theatrically. Near the climax of the song or the chorus, the volume of the music fades to what it would sound like leaking from her headphones and it’s revealed that she’s been singing out loud and off key all along! As the camera pans out, we see a shocked crowd of pedestrians standing behind her. She becomes aware of the crowd behind her and after a beat, keeps on singing.

Music submissions should be upbeat, something you can move and dance to. Lyrics music be clear enough to lip-sync to

Reference: Oh Wonder “Ultralife”

 

Territory: Switzerland
Media: TV
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