UTM BRIEF
Uptempo Instrumental Needed For Advert
Uptempo Instrumental Needed For Advert
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Breve descripción
An uptempo instrumental track with a strong sense of forward momentum is needed for an advert campaign.
The music should feel energetic, contemporary, confident and optimistic. Think modern electronic / beat-driven production, with a tight groove and rhythmic hook. The track should feel polished with plenty of subtle production detail.
Avoid anything too dark, cinematic, sentimental or corporate. Equally, supervisors don’t want something that feels like generic “corporate upbeat” music. It should have personality, attitude and a contemporary edge.
REFERENCE: Bonobo – Kerala
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