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An upcoming national TV advertising campaign for a leading insurance provider is seeking the use of a warm, chilled acoustic track.
The music should create a reassuring, genuine and uplifting atmosphere, supporting visuals of everyday family life, home moments and people looking after what matters most. We’re looking for music that feels authentic and understated rather than overly sentimental or cinematic.
Acoustic guitar should lead the arrangement, with gentle percussion, light organic instrumentation and subtle builds welcomed where appropriate. Think calm, relaxed, positive and trustworthy. The overall feeling should be hopeful and comforting without becoming overly emotional.
Male or female vocals are both suitable, although instrumental versions will also be considered.
REFERENCE: Paper Planes – The Best Thing
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