UTM BRIEF
Hip Hop Rap Track Needed For Clothing Brand Ad
Hip Hop Rap Track Needed For Clothing Brand Ad
DEADLINE
SONG TYPE
FEE
LICENSE PERIOD
Brief Description
A contemporary hip hop rap track is needed to soundtrack an upcoming advertising campaign for a clothing brand. The track should feel stylish, urban and current with a strong sense of attitude. We are looking for something that feels authentic and cool rather than overly commercial — music that can sit naturally alongside fashion-led visuals and a contemporary streetwear aesthetic.
Think modern rap production with a strong beat and confident vocal delivery. Lyrically, themes around confidence, individuality, ambition or self-expression would all work well. No explicit language. Open to a range of styles including modern hip hop, trap, alternative rap and electronic-influenced hip hop, provided the track retains a strong urban identity.
Use is 1 year active, thereafter archive use (no active marketing, no paid placements) in perpetuity.
REFERENCE: A$AP Rock – LVL
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