UTM BRIEF
Urban Hip Hop Track Needed For A Liquor Ad Campaign
Urban Hip Hop Track Needed For A Liquor Ad Campaign
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Brief Description
For an alcoholic beverage campaign, supervisors are in need of an urban hip hop track. The music could feature hard-hitting yet clean drums, deep 808-esq bass, crisp percussion, memorable melodic hooks and subtle atmospheric textures. Groove is key — the track should feel instantly head-nodding and effortlessly cool.
Designed for a premium alcoholic drinks campaign across television, online, social media and cinema; The music should enhance the feeling of quality, celebration and modern lifestyle without overpowering the visuals or messaging. Rights needed for 18 months.
REFERENCE: Kendrick Lamar – Humble
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