UTM BRIEF
Singer Songwriter Music Needed For Outdoor Holiday Ad
Singer Songwriter Music Needed For Outdoor Holiday Ad
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Brief Description
An outdoors holiday village company are seeking a warm, authentic, acoustic singer-songwriter track to support an upcoming advertising campaign. The music should evoke a sense of escape, connection and meaningful moments in nature, capturing the emotional essence of the outdoors. This is about storytelling through human music, honest and intimate.
Contemporary acoustic singer-songwriter music with a natural, organic feel would be ideal. The sound should be rooted in real instruments; acoustic guitar, light percussion, subtle textures creating a sense of space and openness. Producers will be drawn to tracks that feel lived-in and genuine rather than overly produced. Imperfection is welcome if it adds character and emotional depth.
The music will sit beneath visuals of outdoor living, woodland walks, lakeside views, family moments, campfires, and quiet escapes. It should enhance feelings of freedom, relaxation, and reconnection with nature. The track should support voiceover and storytelling, never competing for attention.
REFERENCE: Ben Howard – Old Pine
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